SDR Metrics

Why Sales Opportunities are the Best Metric for Tracking SDR Success

Why Sales Opportunities are the Best Metric for Tracking SDR Success

Tracking call activities (total calls made + emails sent) is often seen as the tried and true metric for evaluating SDR success, and I wouldn’t blame you for thinking, “if it ain’t broke don’t fix it”. The problem is that call activity is “broke” and needs some fixing. Let’s take a look under the hood and see what we can do!