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Trick or Treat: What are your Inbound Leads?

Trick or Treat: What are your Inbound Leads?

Have you ever dreamt of getting a younger sibling to “qualify” your candy on Halloween (or maybe you were lucky/smart enough to do just that)? Does that dream live on, but in the world of inbound leads? SDRs, and not quota-carrying sales reps, are the key to effective lead qualification.