personalization

Three Ways to Increase the Effectiveness of Inbound Marketing

Three Ways to Increase the Effectiveness of Inbound Marketing

Inbound leads can be a valuable source of revenue for your business - when handled correctly. Driving the right leads to your site and hitting them with the right message is key in converting those prospects in dollars. Having a strong strategic inbound team in place will ensure these leads get the proper care and attention.

Feast on Leads this Holiday Season — It’s Easy as Pie

Feast on Leads this Holiday Season — It’s Easy as Pie

When prospecting via phone, you have to remember that you are a stranger, reaching out to a very busy person, who most likely has no interest or intention of speaking with you. That makes your first impression, and your presentation, especially vital. In this season of giving, let’s review a few points of interest that are sure to provide a bountiful harvest of leads for you moving into the New Year.

In Movember, Don’t Trim Time by Being Impersonal

In Movember, Don’t Trim Time by Being Impersonal

The same rules apply to both growing a beard to be proud of this Movember and developing a personal relationship with your prospects. “A bit of extra grooming can make the difference between a patchy response rate, and a voluminous, fulfilling business relationship.”