Make your conversations matter by asking the right questions, understanding rebuttals, and treating your prospects like people. Once you’ve got all that figured out, then you can worry about follow up.
Big or small, companies everywhere are implementing sales development teams to dive into their top of funnel leads and discover the golden opportunities hidden within. But depending on how you measure their success, you might not be getting what you pay for.
When it comes to dealing with inbound leads your process has to be flexible - you can’t apply the same follow-up to each one. Having a strong strategic inbound team eliminates the opportunity for a lead to slip through the cracks and ensures that your follow-up is tailored to each specific account.
The same rules apply to both growing a beard to be proud of this Movember and developing a personal relationship with your prospects. “A bit of extra grooming can make the difference between a patchy response rate, and a voluminous, fulfilling business relationship.”