If you’re like one of the millions of people that will tune in to Game of Thrones every Sunday, you know that winning isn’t easy and death comes quickly. It might be a stretch to say this is the case in the demand generation world, but there are a few strong parallels that can help you improve your lead generation results.
The learning curve from a college student to a professional takes time and you will only grow stronger as you pick up new tricks and strategies. I am smack-dab in the middle of this learning curve, so I think it is vital for me to express some things I have learned from my current workplace that can help recent graduates prepare for the next step up the ladder in their careers.
Inbound and Outbound activities are both equally important to the success of an organization’s sales efforts. What isn’t equal is how the two should be measured - both from a goals standpoint and the level of activity put in by your reps. By looking at the two as separate means to a deal’s end, you can better manage and measure the success of your sales development teams.