Big or small, companies everywhere are implementing sales development teams to dive into their top of funnel leads and discover the golden opportunities hidden within. But depending on how you measure their success, you might not be getting what you pay for.
The learning curve from a college student to a professional takes time and you will only grow stronger as you pick up new tricks and strategies. I am smack-dab in the middle of this learning curve, so I think it is vital for me to express some things I have learned from my current workplace that can help recent graduates prepare for the next step up the ladder in their careers.
Inbound and Outbound activities are both equally important to the success of an organization’s sales efforts. What isn’t equal is how the two should be measured - both from a goals standpoint and the level of activity put in by your reps. By looking at the two as separate means to a deal’s end, you can better manage and measure the success of your sales development teams.
Inbound leads can be a valuable source of revenue for your business - when handled correctly. Driving the right leads to your site and hitting them with the right message is key in converting those prospects in dollars. Having a strong strategic inbound team in place will ensure these leads get the proper care and attention.