Jenzabar
1300%
Forecasted ROI
14:1
Projected Program ROI
28%
Account Intelligence Captured
Who is Jenzabar?
Jenzabar is a leading provider of software, strategies, and services that are vital to the efficient administration of higher education institutions. For more than four decades, their solutions have given colleges and universities the power to meet all their academic and administrative needs.
Challenge
In order to build upon its success within the enterprise space, Jenzabar aimed to increase sales efforts by adding resources to generate qualified leads.
Sales executives briefly teleprospected to generate leads, but this model proved to be inefficient and costly. Jenzabar needed a partner to accomplish three objectives:
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Generate new sales-qualified leads through Outbound prospecting.
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Qualify and account map Inbound leads effectively and efficiently.
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Capture critical, actionable market intelligence.
Solution
Jenzabar selected dD Outbound to plan, execute, and report on each of the three objectives and, ultimately, generate revenue.
Project Scope:
• dD Certified Sales Development Rep (SDR) to execute outbound prospecting efforts.
• A comprehensive management layer to plan, analyze, and compile reports on the program’s progress and consult on future campaigns.
• Proprietary dD Sales Development Process that identifies marketing qualified leads, inside sales qualified leads, and sales qualified leads through both Outbound and Inbound channels.
demandDrive implemented a six-month pilot program consisting of persona optimization, messaging development, and lead generation/qualification.
Program Results
1300%
The forecasted ROI of demandDrive generated leads was projected at 1300%. Delivering high-value opps right from the start.
14:1
The overall projected program ROI sat at 14:1. Great outlook for the future of the relationship.
28%
demandDrive was able to capture account intelligence for 28% of “unmapped” accounts. Actionable data for both the sales and marketing teams at Jenzabar.
Josh Pennino
Director of Sales, Innovations Division
As a result, Jenzebar elected to extend its partnership with demandDrive and views demandDrive as an integral part of Jenzabar’s overall demand generation strategy.
The demandDrive SDR assigned to this project has also become a heavily relied-upon resource for the entire sales team.
Let’s talk about your path to success
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Industry
EdTech
Company Size
501-1,000 Employees
Headquarters
Boston, MA
Let’s talk about your path to success
Let’s talk about your path to success during our strategy consultation
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