Case Study

dD + whitehat.png

Who is WhiteHat Security?

A leading provider of information security products, WhiteHat Sentinel is a SaaS platform that enables businesses to quickly deploy a scalable web application security program across the entire Software Development Life Cycle (SDLC). Their customers represent the “who’s who” of banks and financial services, retail and e-commerce, healthcare, software and technology, state and local government, and education.

Learn more at

customer success - challenge - whitehat.png


In order to build upon their success and further establish themselves as a leader in the information security space, WhiteHat aimed to add quality, net new logos to their rolodex.

With an established internal team focused on their own accounts, they needed an outside vendor to come in and support sales development efforts in specific areas and markets. This team had to be flexible and scalable, all while delivering high-quality leads. Additionally, they requested:

1) The vendor helps refine and develop pipeline within WhiteHat's Ideal Customer Profile (ICP) - book meetings for demo-ready prospects while simultaneously providing actionable intelligence for their marketing team.

2) The vendor aligns their processes and data management to WhiteHat's CRM and maintains a level of transparency while executing their outbound call cadence.


WhiteHat selected dD's Strategic Outbound service to plan and execute the above objectives, and ultimately generate pipeline revenue and net new logos.

Project Scope:

• dD Certified Sales Development Rep (SDR) to execute prospecting efforts and self-source contacts within WhiteHat's ICP (along with a full suppression of their internal database).

• Director of Client Engagement (DCE) to plan, analyze and compile reports on the program's progress.

Proprietary dD Sales Development Process that identifies key target accounts (matched to an ICP) and effectively adds contacts, generates pipeline and passes qualified sales-ready opportunities to the WhiteHat team.

customer success - solution - whitehat.png

WhiteHat kicked off a pilot program consisting of ICP development, messaging optimization, account mapping and contact addition, and lead generation / qualification. After the success of their initial roll-out, WhiteHat made the decision to add an extra headcount to support their efforts, and have been able to scale up or down depending on need.

Program Results

demandDrive’s Strategic Outbound Program by the numbers:

conversion - whitehat.png

On average, 80% of all demandDrive leads converted into opportunities for the WhiteHat sales team

Actionable results that the sales team appreciated

intelligence - whitehat.png

demandDrive captured additional account intelligence for 75% of WhiteHat’s target accounts

Additonally, WhiteHat attributed 70% of their passed leads to demandDrive sourced contacts

funnel - whitehat.png

Pipeline value of demandDrive generated leads was valued at roughly $2 Million

Predictable Revenue. Sustainable Growth.

“demandDrive should be the top choice for any tech company looking for an outsourced Lead Generation service”
— Alex Cartagena, VP of Corporate Sales @ WhiteHat Security

WhiteHat remained a demandDrive customer for over four years since their initial extension and notes their trust in demandDrive's ability as a "plug and play" sales development partner. Depending on need the team was able to shift their total number of reps as well as their focus - whether it be territory, market segment or vertical.

Let’s see what we can build for you.