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Using a sales / business development team to generate qualified leads is a proven method of driving predictable, sustainable revenue.
However, the cost of creating this team can be easily miscalculated. When deciding between building an internal team or outsourcing the function, it is important to consider the full cost of hiring, training, managing, and employing a team of reps.
We’ll touch on:
Salary (both for the SDR & Management Layer)
Recruiting and Training Expenses
Office Expenses (like space, laptops, desks, etc…)
Essential Sales Tools
And these are all calculable costs. Don’t forget about things like turnover, slippage, ripple effects, credibility loss, etc…it really adds up!