Skip the Education, Start Consulting
These days consumers are king – if they want to learn more about your products or services then they’ll do it on their own terms. With a bevy of resources available for them to compare and contrast solutions (think G2Crowd, Capterra, etc…), prospects have more information at their fingertips than ever before. So why are you still using that old product pitch?
Enter: Intent Data.
Don’t just see who’s been looking at your products or services online, understand how to action that data to make the most of the information. Knowing who’s been looking at you and your competitors combined with understanding the best outreach method will yield some big-time results for your sales team. And you can ditch that old pitch and start talking about the value your product brings.
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