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"They key is to make [the goal] attainable, but challenging." Incentives can't be too easy - otherwise, "they start to become expected and not earned."

"The biggest problem at any company is going to be apathy...You're trying to strike against that, and contests are a really cool way (especially if no one has seen it before) to strike that chord."

"You can't throw out a contest at everyone and anyone and expect that to resonate/deliver the metrics or results you want."

“A lot of people look at Sales Development as a sort of, individual, lone wolf type job…but, in reality, you’re on a team with other people, and what you do impacts what they do.”