Predictable Revenue. Sustainable Growth. Proven Processes.
A Practical Guide to Outsourcing
• Recognize a situation where an outsourced partner could help your sales function, and situations where it can’t.
• Learn about the four major factors that contribute the most to organizations balking at an outsourced model.
• Evaluate your own situation to see if outsourcing is the right answer for your business.
Creating Your Sales Development Channel
• Keys to building an internal team
• Best ways to evaluate an outsourced lead generation team
• Unique tip to building & ramping an internal team quickly
Creating Your Blog
• Getting the most out of the resources you have
• Crafting a unique and consistent voice out of many contributors
• Defining a repeatable process to publish your content
How and Where to Focus your Time and Effort
• Defining MQL Categories
• The Follow-Up Processes for each
• A Deep Dive into Pre-Qualified Leads
The New Era of Outbound Lead Generation
• Why Outbound is a proven strategy to generate revenue
• How an outsourcing partner can help maximize results
• Why demandDrive is the leading demand generation partner in tech
Building An Internal SDR Team
• Total cost of internal business / sales development team, broken down by geographical location and hidden costs
• Best practices in BDR / SDR team construction
• Benefits of outsourcing (costs, quality, output, management, etc)
Maximizing Demand Generation Conversions
• Account Mapping Defined
• Inbound vs Outbound Account Mapping
• Direct & Indirect Lead Generation Results