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Restor3d

Driving conversions & organic growth with a custom locator tool, FINDA

restor3d partnered with demandDrive to launch FINDA, a custom locator tool that unified surgeon search across brands, boosted organic visibility, and streamlined patient connections driving measurable growth in conversions and traffic. The result was an astounding increase in organic traffic and conversion rates.

How we helped

Industry

Growth Stage

Enterprise

Program Results

765.6%
Increase in organic traffic
50.2%
Lift in conversion rates

Overview

Who is restor3d?

restor3d is a leader in orthopedic innovation, leveraging state-of-the-art 3D printing technology to design and produce highly personalized implants and surgical instruments for knee, hip, spine, foot, and ankle care.

After a key acquisition, restor3d needed a unified, branded solution to help patients quickly connect with qualified surgeons. The challenge: integrate a new patient–surgeon matching tool into their redesigned site without disrupting user experience or brand identity.

The Chellenge

Aligning systems, brand, and scale

  • Multiple Systems: Two websites and disparate tools created friction for patients seeking local surgeons.
  • Brand Consistency: Maintaining the premium restor3d look and feel was critical.
  • Scalability: The solution had to support rapid growth and complex surgeon/location data without slowing performance or complicating updates.

The Solution

What we did

We implemented FINDA, demandDrive’s fully customizable locator tool, as the backbone of restor3d’s surgeon connection tool, customizing it to:

  • Seamlessly integrate with the redesigned site architecture and brand identity
  • Dynamically display surgeon data with advanced filtering and real-time updates
  • Ensure every profile and location was indexed for search visibility

This allowed restor3d to centralize patient–surgeon matching while keeping the user experience clean and consistent across the newly merged web presence.

By making it easier for patients to find the right surgeon quickly, the tool also supports restor3d’s broader mission of innovation and patient personalization: helping deliver more tailored care and improving outcomes throug

program results

How we made an impact

Following the implementation of a unified digital strategy, restor3d achieved dramatic and measurable gains across both traffic and conversion. These results highlight the impact of a streamlined website experience and stronger alignment between patient needs and surgeon access.

  • 765.6% increase in organic traffic
  • 50.2% lift in conversion rates

“After acquiring the Conformis knee and hip replacement brand, Restor3d needed to take over marketing for those products and expand beyond them. Having seen the impact of the map tool demandDrive built for Conformis, they wanted to launch their first company-wide doctor locator. The challenge was to find a platform that could scale across their full product line while delivering strong GEO/SEO benefits. With Finda, Restor3d can connect patients to the right physicians, boost visibility for all product categories, and create portable, shareable URLs with pre-set filters or locations—supporting both customer service and patient marketing.”

"Smiling man with brown hair wearing a patterned shirt against a plain background"
Peter Modest
Chief Technology Officer

about finda

FINDA’s unrivaled reach

FINDA is demandDrive’s customizable locator solution built to manage complex, dynamic data at scale while delivering a fast, user-friendly experience. 

Unlike standard plugins, FINDA:

  • Creates SEO-friendly, indexable pages on the client’s own domain
  • Supports healthcare-specific associations, such as doctor–hospital connections
  • Offers a dynamic analytics dashboard with heatmaps and trend reporting
  • Integrates with CRMs like HubSpot for both content and lead forms
  • Scales to millions of records without performance slowdowns
  • Provides ongoing customization and post-launch development support

Most alternatives either:

  • Function only as mapping APIs (ex: Google Maps) with no SEO, CRM, or healthcare-specific features
  • Target retail store locators (ex: MetaLocator, Bullseye, Storepoint)
  • Rely on plugins with limited scalability (ex: WP Store Locator, GeoDirectory)

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