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Gravyty

Gravyty’s Visibility Evolution: Optimizing for Search, Engines, and AI

A dual-track strategy brought new life to Gravyty’s content ecosystem, making it discoverable, cited, and competitive in both traditional and AI-driven search.

How we helped

Industries

Key Market

North America

Growth Stage

Enterprise

Meeting the Moment of Change

Gravyty has always led with innovation, offering higher-ed institutions a powerful portfolio of AI-driven tools spanning fundraising, advancement, student engagement, and more. With solutions like Raise, Gratavid, Advance, Ivy, and Ocelot, the platform has grown more capable than ever.

But visibility hadn’t kept pace.

Gravyty’s search performance wasn’t meeting the moment. AI-generated answers weren’t surfacing Gravyty content, and a fragmented structure across multiple sub-brands left both users and algorithms unsure where to find authoritative information. In the highly competitive world of higher education technology, that gap was costing visibility and opportunity.

Gravyty partnered with demandDrive to close that gap with a comprehensive strategy built for today’s search landscape and tomorrow’s AI engines.

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The Challenge

Seen, but Not Sourced

Despite a strong domain and deep content library, Gravyty faced three key obstacles:

  • Search engine growth had stalled, particularly on high-value landing pages and blog content
  • AI assistants and generative tools weren’t surfacing or citing Gravyty, even when relevant
  • Legacy blog and metadata structures created fragmentation and diluted authority

Even as Gravyty added Ivy & Ocelot to the unified Gravyty brand, their content remained scattered, limiting the full visibility of the platform’s offerings. Traditional SEO alone wouldn’t solve the issue. Gravyty needed a content and infrastructure strategy designed for both people and machines.

the approach

A Unified Strategy for Search and AI

We launched a two-part initiative to realign Gravyty’s content ecosystem with modern visibility standards, focusing on both traditional SEO and Generative Engine Optimization (GEO).

Building the SEO Foundation

Our first priority was reorganizing and strengthening Gravyty’s core content environment:

  • Refined page-level SEO signals on existing pages to strengthen relevance and search visibility.
  • Improved on-page structure and scannability through updated headers, paragraph flow, and media optimization
  • Developed an internal linking framework to surface key solution, use case, and industry pages

Consolidated over 100 Ivy & Ocelot blog articles into a unified Gravyty blog structure to reduce cannibalization and improve domain authority

Training for AI Discovery (GEO)

With the site optimized for human search and traditional SEO signals, we turned to AI-driven visibility. This phase focused on preparing content to be understood, cited, and recommended by generative engines:

  • Implemented structured data (FAQ, Article, Organization schema) to guide machine comprehension
  • Conducted visibility audits across ChatGPT, Perplexity, Claude, and Google SGE to benchmark inclusion and identify common brand perceptions and challenges
  • Restructured content to support AI summarization patterns using short, direct answers, stat blocks, and clear attribution markers
  • Created targeted blog and knowledge base content directly addressing AI query trends and gaps where competitors were being cited

This approach was not just a refresh. It was a strategic repositioning that made Gravyty’s expertise accessible to both search engines and the AI tools shaping how users find information.

outcomes

Real Results in Human and Machine Search

By refining existing content and strengthening page-level signals, Gravyty increased its visibility across both traditional search engines and generative AI platforms. This work made existing assets more discoverable, more strategically aligned with search behavior, and better positioned for high-value placements.

  • Organic visibility improved across branded and non-branded queries, with stronger page 1 rankings, greater presence in SERP features, and the highest number of ranking keywords seen in 2025 to date.
  • Multiple content pieces, written and developed by demandDrive working hand-in-hand with the Gravyty team, became the most AI-cited content from the site.
  • Organic-attributed MQLs increased 195 percent year over year, confirming that improved visibility through SEO and GEO directly supported top-funnel growth.

These results came not from expanding page volume, but from elevating what already existed; optimizing content structure, clarifying page intent, and aligning more effectively with both search engines and generative tools.

Gravyty: Designed for Discovery

Gravyty’s suite of products is built to drive smarter outreach, better donor engagement, and more efficient advancement workflows. Now, the strategy behind those products reflects that same intelligence.

In a digital landscape shaped by algorithms and AI, visibility is more than just rankings. It is about authority, structure, and being recognized as a trusted source by both humans and machines.

Gravyty’s visibility evolution shows what is possible when SEO and GEO are aligned, measured, and executed with precision. And this is only one part of the story.

We help brands align content, search, and AI to drive measurable growth. 

We connect every part of your digital ecosystem to strengthen visibility, authority, and performance across both search and AI.

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