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NMETC

Powering breakout event attendance for NMETC.

NMETC partnered with demandDrive to promote their first-ever EMS Summit. Using a mix of multi-channel campaigns, we drove 225+ attendees, expanded their reach, and laid the groundwork for a proven recurring event model.

How we helped

Industry

Key Market

North America

Growth Stage

SMB

Program Results

225
Day 1 Attendees
180
Day 2 Attendees
3
Core subreddits targeted

overview

Supporting a leader in EMS training.

The National Medical Education & Training Center (NMETC) provides hybrid and online learning for emergency medical professionals across the U.S.

In 2025, they launched their first-ever EMS Summit at Gillette Stadium, a bold step toward building a national in-person event series for the EMS community.

EMS Summit promotional banner featuring two paramedics inviting registration for the NMETC event at Gillette Stadium.

The challenge

New event. Niche market. Limited brand visibility.

NMETC faced a tough set of marketing challenges:

  • Launching a first-of-its-kind event with no historical performance data
  • Reaching EMS professionals across New England
  • Engaging alumni and drawing in local community interest
  • Promoting to a niche, technically savvy audience with low organic search volume
  • Building attendance fast with a limited window and budget

Traditional platforms like Facebook and Google Ads were the first choice for driving precise engagement – but we thought it was also time to try something different.

Best of all? We only had 90 days to make an impact.

Want to work together?
Let’s talk success.

Smartphone displaying a post about the NMETC EMS Summit featuring a speaker, registration details, and event date.

The solution

Boosting registrations with a multi-channel approach.

By combining traditional social channels with Reddit advertising, we helped NMETC build relevance, trust, and enhanced targeting. Here’s what we did:

  • Collaborated with Reddit’s ad team to design and launch self-serve campaigns
  • Geo-targeted users in New England and Massachusetts
  • Placed ads in relevant subreddits like r/EMS, r/Boston, and r/Massachusetts
  • Developed creative that blended seamlessly into the Reddit experience
  • Prioritized relevance and conversion over vanity metrics

This approach aligned perfectly with demandDrive’s belief in tech-enabled, channel-smart, and audience-first marketing.

program results

How we made an impact

  • 225+ Attendees on Day 1 and 180 on Day 2
  • 3 Core subreddits targeted
  • 1 First time event launch and success, with momentum for a repeatable, annual summit
Image showcasing various digital marketing screens and data analytics graphs.

Why It Matters

More than a successful event – a strategic win.

This campaign exemplifies how we help clients:

  • Break into niche markets with the right message and channel
  • Validate new tactics without overextending internal resources
  • Blend creative, technology, and strategy for results that scale

Whether it’s your first event or your fiftieth, demandDrive finds the smartest path to connect with your audience and convert.

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