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PMG Credentialing

Transforming PMG’s Complex Credentialing Offering into an Intuitive, High-Trust Digital Experience

HubSpot’s powerful backend paired with demandDrive’s UX and design expertise delivered a site that’s as strategic as it is beautiful.

How we helped

Industry

Key Market

North America

Growth Stage

Scale-Up

The Client

Building Digital Trust for a Leader in Healthcare Verification

PMG is an NCQA-accredited Credentials Verification Organization (CVO)—a badge of rigor and reliability in the healthcare world. But their old website didn’t reflect that authority. PMG partnered with demandDrive to create a HubSpot-powered site that inspires trust, simplifies complex services, and supports growth.

The Challenge

Creating Clarity and Credibility in a Complex Healthcare Space

Healthcare payers and providers evaluating a CVO need instant confidence. PMG’s previous site:

  • Buried critical proof points like NCQA accreditation
  • Made navigation confusing for multiple stakeholder types
  • Required cumbersome updates that slowed marketing efforts

PMG needed a digital presence that clearly conveyed credibility, guided diverse audiences, and gave their internal team the agility to scale.

From idea to launch.
We’ll get you there.

The Solution

HubSpot as the Growth Engine

demandDrive built the new PMG site on HubSpot CMS, giving their marketing team:

  • Integrated CRM & Automation: Built-in lead capture, nurturing workflows, and analytics shorten sales cycles and improve lead quality.
  • Performance & Security: Fast load times, rock-solid hosting, and enterprise-grade security right out of the box.
  • Seamless Content Management: Drag-and-drop editing and flexible modules make updates quick and code-free.
  • Scalable Growth Tools: Built-in CRM and marketing automation streamline lead capture and nurture.

information architecture & UX

Designing a Clear, Intuitive User Experience

demandDrive’s UX and design teams led a full information architecture overhaul. We mapped user journeys to simplify navigation, highlight PMG’s services, and make key CTAs pop. Clean layouts, modern typography, and an accessible color palette turned the site into a frictionless experience on desktop and mobile.

Translating complexity into confidence

Translating Complexity into Clarity

Every page now tells a cohesive story: who PMG is, why their NCQA accreditation matters, and how their process reduces risk. The new design turns a once-complex offering into an inviting, intuitive, and credible experience.

The Results

A unified, engaging digital experience

This project went far beyond a visual refresh. demandDrive helped PMG transform a complex, credibility-driven business into a high-trust, growth-ready HubSpot site.

PMG’s new site is a springboard for growth, not just a facelift. With a clean, ordered platform, PMG’s teams can:

  • Launch campaigns and publish resources in minutes, without developer help.
  • Confidently showcase NCQA credentials, reassuring enterprise prospects and shortening onboarding timelines.
  • Direct prospects to clear service pathways and downloadable resources that move deals forward faster.

By grounding the redesign in both PMG’s regulatory credibility and approachable personality, we helped them translate a complex, compliance-driven business into a site that inspires trust and drives engagement.

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