The Client

For over four decades, SEKISUI Diagnostics has been providing the diagnostic tests, point-of-care tests, and raw materials that innovators in the healthcare industry need to push new boundaries and improve patient outcomes.

To reach all audiences and make the path to products as simple as possible, SEKISUI Diagnostics needed a new, re-organized and user-friendly website that reflected their own innovative spirit.

The Challenge

SEKISUI Diagnostics does a lot—and telling a cohesive, easy-to-understand story to all audiences together and individually meant re-thinking the way information is presented throughout the user journey.

By working closely with the SEKISUI Diagnostics team to understand their customers, we designed and developed a new site built to be not only beautiful, but also highly functional for maximum conversion potential.

"Through our collaboration with the SEKISUI Diagnostics team, we dug deep into the unique expectations of their customers. That helped us build a site architecture that met the needs of all users—and made it easy for them to take that crucial next step toward conversion."

Conor Snell

Director of Content Strategy