The Client

Walking through the Soft Robotics office, there’s a commotion. Software and hardware developers unpacking boxes filled with every day items, from rubber ducks to marshmallow Peeps, looking more like a variety store than a corporate office. These items are then brought into a testing lab.

Inside the lab, it’s tough to ignore the flurry of blue streaking across your vision, as automated robots pick up and place the medley of items, in various shapes and sizes, into different boxes. Finally adjusting to the pace, the possibilities of such a product are hard to ignore.

The Challenge

Soft Robotics’ mission is to use their technology to provide unique automated solutions to their clients. They design and manufacture advanced supply chain technologies which enable their customers to automate the handling of variable products and processes. Food-safe and people-safe, their solutions stand on the bleeding edge of innovation in robotic automation.

When Soft Robotics looked to take their marketing to the next level, they came to us to help design a new website that would best position their ground-breaking grippers and robots for success.

"Soft Robotics grippers are truly a breakthrough technology. They really needed a site that could match that level of innovation, and I think we were able to deliver… I also got to shake hands with a robot, so that was pretty cool."

Travis Pease

VP of Design