How Christian Erba, AE @ Contractbook, overcame his fear of cold calling and made it his greatest weapon.

Our Guest

Name: Christian Erba

What He Does: Christian is a self-described “BDR figuring out the AE thing” at Contractbook.

Company: Contractbook

How to Connect: Christian’s LinkedIn

Do you remember your first cold call?

How did you feel when your hand moved to pick up the phone (or load up your digital dialer)? Nervous? Excited? Some combination of the two?

For a lot of reps, that feeling of anxiety, fear, and discomfort doesn’t go away quickly. Depending on their mindset, training/guidance, and management, it might never go away. And we know that you know that neglecting the phone entirely is a bad look for (virtually) all reps.

So how can you get over that fear of picking up the phone and start making cold calling a regular part of your outbound motion?

We asked out guest, Christian Erba, how he turned his fear and reluctance of cold calling into his greatest weapon as both an SDR and AE.

Christian talks us through his early struggles as an SDR, how he shifted his mindset to love cold calling, and the advice he has for anyone experiencing the same feelings he did when first starting out.