5 Questions with Becky Orr

From Front-Line Sales to Behind-The-Scenes

Too often overlooked and undervalued, sales ops professionals can have a significant impact on the success of your SDR team.

Investing in that position and letting your reps know that it’s a pathway they can take paid off big time for Becky. Can it do the same at your company?

Fact: High-performing sales development teams don’t get by on skill alone. There’s a LOT that goes on behind the scenes that contributes to that team’s success.

Managing the CRM, dashboards, reports, cadences, SEP, etc. is a monumentally important task.

Poor data, reports, and cadences can sink a team before they even begin to swim.

That’s why companies invest so heavily into the sales operations function.

They work behind the scenes to make sure that the sales team is operating at full capacity.

Our guest, Becky Orr, knows a thing or two about both being an SDR and being in sales ops.

She was able to take her career from front-line salesperson to behind-the-scenes ops person, and now runs the sales operations at Rightway.

We sit down and talk about her journey, what sales ops really does, and why it’s so crucial to the organization overall.

Our Guest

What She Does: Becky is the Director of Sales Operations at Rightway

How to Connect: Becky’s LinkedIn (she answers all her messages unless you’re trying to sell her something crazy).

Too often overlooked and undervalued, sales ops professionals can have a significant impact on the success of your SDR team.

Investing in that position and letting your reps know that it’s a pathway they can take paid off big time for Becky. Can it do the same at your company?