Generating pipeline revenue and net new leads for Casenet (now Zyter TruCare)

A complete sales development buildout to support a growing healthcare leader

Already an established player in the healthcare technology space, Casenet (now a part of Zyter TruCare) was utilizing its strong library of content to drive inbound leads for its sales team. Casenet wanted to increase outbound activity to generate sales-qualified leads.

Casenet needed a team to qualify and nurture inbound leads and generate qualified meetings from outbound efforts. This team had to be persistent and detail-oriented while delivering consistent net new leads. Casenet needed the team to build the sales development program from the ground up, including reporting structure, messaging, and ICP.

What we did

• Casenet selected dD’s Outbound service to plan and execute the above objectives, and ultimately generate pipeline revenue and net new leads.

• dD Certified Sales Development Rep (SDR) to execute both inbound & outbound prospecting campaigns and promote Casenet’s marketing materials.

• A comprehensive management layer to plan, analyze, and compile reports on the program’s progress and consult on future campaigns.

• Proprietary dD Sales Development Process that identifies key target accounts (matched to an ICP) and effectively adds contacts, generates pipeline, and passes qualified sales-ready opportunities to the Casenet team.

• Casenet kicked off a program consisting of inbound lead qualification and concerted outbound lead generation. The team has been able to expand its work to include event registration and follow-up when needed and remains a flexible and valuable addition to the Casenet team.

How we made an impact

Casenet remained a demandDrive customer for 5 years and cites the relationship as one of the key reasons for their continued success.

Specifically, it’s demandDrive’s ability to build out and scale a full sales development program from the ground up while hitting lead and revenue goals on a consistent basis that impresses the most.