Generis Collective
An elevated digital space for champions of visionary spatial experiences
The Challenge
Building a new perspective with a refreshed website
Formerly known as “LOC Associates,” the newly introduced “Generis Collective” represented a fresh step forward for the brand and business. This elevated identity needed a new website to match, but the brand itself needed to feel like a natural evolution of their history, their experience, and their legacy.
Our goal: to reposition what was historically a single “development-focused” association into a full-fledged start-to-finish partner and collective of expert minds. By evolving and building from the brand with a new logo, updated visual identity, and brand messaging, we worked with Generis Collective to do just that.
The Solution
Making spaces for unique guest experiences
At the core of their skillset, Generis Collective specializes in creating unique, visionary spatial experiences for their customers. To match that, we knew we needed to create an equally unique digital spatial experience for their users.
We laddered all our design decisions up to this overarching visual theme, which we brought to life using features like load-in animations, parallax effects to create depth, scroll hijacking to take the user in an unexpected direction, and background color transitions to highlight key elements. The result: a unique, exploration-worthy digital experience as intriguing as any of Generis Collective’s physical spaces.
Showcasing the best of what they build
Showcasing Generis Collective’s portfolio proved a unique challenge due to contracts and legal obligations, and so our team quickly understood the need to reinforce the brand’s expertise and talents in creative ways.
We turned our main storytelling focus on the “Process” page, which offers users deeper insight on Generis Collective’s proprietary 6-point methodology for driving successful projects. This included details around how they approach each bespoke project, as well as client logos, images, and stock photos where appropriate to provide the right look and feel to match their unique story.
The Result
Holding it all up with a dev foundation
Modern architecture highlights the beauty and complexity of simple, structural materials through complex geometry and engaging designs; so too did the new Generis Collective website need to infuse rich, engaging, and innovative features throughout what would otherwise be considered a “small” website.
We implemented robust front-end technology throughout the site’s core pages to reflect that modern ethos, showcasing how Generis Collective can make a big impact on projects through clean, ordered arrangement of complex pieces. The result shows off not only our developers’ skills in crafting beautiful sites, but Generis Collective’s skills at putting the right resources into each step of the project.
Proven outcomes powering real business gains
Let’s discuss your growth goals
Results like this don’t come from a single tactic. They’re built by aligning sales, marketing, and operations around the full funnel to drive real, repeatable growth.
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