SEKISUI Diagnostics

A new digital home for the diagnostics innovators building a healthier world

The Challenge

Designing and developing a beautiful, highly functional website for maximum conversion potential

SEKISUI Diagnostics does a lot—and telling a cohesive, easy-to-understand story to all audiences together and individually meant re-thinking the way information is presented throughout the user journey.

By working closely with the SEKISUI Diagnostics team to understand their customers, we designed and developed a new site built to be not only beautiful, but also highly functional for maximum conversion potential.

Website homepage screenshot featuring a team rowing together and text about guiding into the future.

The Solution

Refreshed branding meets an all-new, engaging UX

As a medical sciences company, a clean, intuitive design was imperative for SEKISUI Diagnostics. Their laboratories and facilities are sleek, clean environments, and so we wanted their new digital home to emanate this same efficient, uncluttered image.

This meant using clear, legible fonts, tasteful accents of color, high-resolution images, and an unambiguous navigation structure. These, together with engaging scroll freezes and integrated brand colors throughout, offers a modern and lab-ready look and feel that matches the user’s expectations.

"Through our collaboration with the SEKISUI Diagnostics team, we dug deep into the unique expectations of their customers. That helped us build a site architecture that met the needs of all users—and made it easy for them to take that crucial next step toward conversion."

Conor Snell

Director of Content Strategy

Proven outcomes powering real business gains

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Digital laboratory scale with display and keypad on a white surface.

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Handheld wireless ultrasound device with text promoting high-definition imaging for specialized patient care against a blue background.

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Unmatched medical imaging, meet innovative user experience.

Let’s discuss your growth goals

Results like this don’t come from a single tactic. They’re built by aligning sales, marketing, and operations around the full funnel to drive real, repeatable growth.

Fill out the form to start a focused conversation around your goals and how we can help power your success.

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