CallMultiplier

Good design, dialed in

The Challenge

Getting the word out with a reimagined website experience

There’s a certain stigma associated with mass texting and calling, but CallMultiplier prides itself on helping clients do things differently. That friendly, above-and-beyond culture has always been a part of CallMultiplier’s DNA, but the old branding and website didn’t quite tell the story. CallMultiplier came to us for a fresh take on the brand, a reimagined website, and improved user experience.

Computer screen displaying a website with profile images and text, accompanied by a black keyboard on a white desk.

The Solution

Streamlining the experience

Digging into the company’s target personas, we approached the project from a user-centric perspective. We put a new face on the brand (quite literally), refreshed the logo wordmark, and implemented a web design that puts CallMultiplier’s fun, approachable personality front and center.

Replacing the impersonal look and feel of the old design, we crafted a website for CallMultiplier that is as light-hearted and approachable as the brand itself. Plenty of white space was added to lend a clean, modern aesthetic, while step-by-step product walkthroughs offer a playful introduction to the company’s sophisticated technology. We also created a fresh logo wordmark that references the company’s high-tech capabilities while communicating a sense of playfulness.

Putting a face to the brand

In addition to refreshing the CallMultiplier wordmark and updating the site design, we reimagined the entire user experience by introducing “Callie” — a character used throughout the site as a friendly guide to potential customers. In designing Callie, our team took a cue from CallMultiplier’s fun corporate culture, crafting a character that’s approachable, friendly, and helpful.

Mass calling and texting is regarded by some as impersonal, but CallMultiplier is anything but. We were challenged to incorporate the brand’s distinctive personality into a fresh new wordmark and website. With a clean, modern look, step-by-step product walkthroughs, and a character-driven user experience, we dialed it in and delivered.

Illustration of a woman with a laptop in front of a smartphone displaying a video call from a person named CatMultiplier.

Proven outcomes powering real business gains

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Higher Education

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Professional Services

Powering a 20% drop in cost per lead within the first month, followed by rapid and sustainable growth at scale.
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Cybersecurity

Helping a provider of online corporate training reach the right audiences in the right places.
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Software

A new site for a company that solves the problems of tomorrow.
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Software

A new site to experience IT transformation.
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Cybersecurity

Building and scaling an outbound sales team to reduce churn, test strategies, and support long-term growth.
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Cybersecurity

Boosting pipeline and ROI with demandDrive as a sales development partner.
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Healthcare

Scaling B2B sales, generating 4-6 outbound meetings per SDR monthly and expanding market reach and broker relationships.

Let’s discuss your growth goals

Results like this don’t come from a single tactic. They’re built by aligning sales, marketing, and operations around the full funnel to drive real, repeatable growth.

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