Gravyty
Gravyty drives massive lead growth at scale while improving efficiency
The Challenge
A full paid media rebuild that cut cost per lead by 20% and unlocked scalable growth
Gravyty initially contacted demandDrive to help identify technical and performance issues impacting their website. As we worked with their team to dive into analytics, tracking, and UX, it became clear they faced challenges that extended far beyond the site itself. Paid media performance had plateaued, non-branded search visibility was limited, and tracking lacked the precision it needed to support informed, strategic growth.
Gravyty needed a partner to rethink their digital marketing approach, drive qualified growth, and create a scalable foundation across all channels
20%
Decrease in CPL during first month
714%
Increase in lead volume
2.6%
Reduction in CPL at 7X spend
The Solution
What we did
demandDrive worked closely with Gravyty to transform their digital strategy across every major performance channel. We rebuilt paid advertising campaigns from the ground up and launched an omni-channel approach that improved audience targeting and increased conversions across search and social.
We also implemented a new content strategy focused on capturing non-branded, solutions-first keywords and driving organic traffic. To support accurate decision-making, we delivered a comprehensive tracking audit and built a real-time performance dashboard. Finally, we used A/B testing to identify any potential friction points and improve conversion rates across different user personas.
The Solution
An extension of Gravyty’s marketing team, driving clarity, alignment, and intelligent scale
Beyond the planning and execution of technical improvements, we served as a strategic partner and as an extension of the Gravyty marketing team.
We provided ongoing insights, guidance, and hands-on support across the full range of core marketing channels, along with the flexibility to expand into new areas as the market changes. Every aspect of the work was closely aligned to Gravyty’s long-term goals, giving Gravyty the clarity they needed to make informed decisions and scale intelligently.
Program Results
How we made an impact
- 20% decrease in cost per lead in the first month
- 714% increase in lead volume while scaling spend by 693%
- 2.6% improvement in cost per lead even at 7x spend
Proven outcomes powering real business gains
Let’s discuss your growth goals
Results like this don’t come from a single tactic. They’re built by aligning sales, marketing, and operations around the full funnel to drive real, repeatable growth.
Fill out the form to start a focused conversation around your goals and how we can help power your success.
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