Jenzabar

Building pipeline with qualified leads for Jenzabar

We helped Jenzabar identify qualified leads, optimize personas, develop messaging, and turn prospects into leads with integrated SDR efforts.

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1300%

The forecasted ROI of demandDrive generated leads was projected at 1300%. Delivering high-value opps right from the start.

14:1

The overall projected program ROI sat at 14:1. Great outlook for the future of the relationship.

28%

demandDrive was able to capture account intelligence for 28% of “unmapped” accounts. Actionable data for both the sales and marketing teams at Jenzabar.

The Challenge

Jenzabar aimed to increase sales efforts by adding resources to generate qualified leads

In order to build upon its success within the enterprise space, Jenzabar aimed to increase sales efforts by adding resources to generate qualified leads.

Sales executives briefly teleprospected to generate leads, but this model proved to be inefficient and costly. Jenzabar needed a partner to accomplish three objectives:

  1. Generate new sales-qualified leads through Outbound prospecting.
  2. Qualify and account map Inbound leads effectively and efficiently.
  3. Capture critical, actionable market intelligence.

The Solution

What we did

  • Jenzabar selected dD Outbound to plan, execute, and report on each of the three objectives and, ultimately, generate revenue.
  • dD Certified Sales Development Rep (SDR) to execute outbound prospecting efforts.
  • A comprehensive management layer to plan, analyze, and compile reports on the program’s progress and consult on future campaigns.
  •  Proprietary dD Sales Development Process that identifies marketing qualified leads, inside sales qualified leads, and sales qualified leads through both Outbound and Inbound channels.
  • demandDrive implemented a six-month pilot program consisting of persona optimization, messaging development, and lead generation/qualification.

Program Results

How we made an impact

As a result, Jenzabar elected to extend its partnership with demandDrive and views demandDrive as an integral part of Jenzabar’s overall demand generation strategy.

The demandDrive SDR assigned to this project has also become a heavily relied-upon resource for the entire sales team.

“The first three months of our partnership with demandDrive have been exceptional, and we could not be more excited to see the results of dD Outbound for the next 9+ months!”

Josh Pennino

Director of Sales, Innovations Division, Jenzabar

Proven outcomes powering real business gains

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Higher Education

Making Gravyty discoverable, cited, and competitive in both traditional and AI-driven search.
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Professional Services

Powering a 20% drop in cost per lead within the first month, followed by rapid and sustainable growth at scale.
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Cybersecurity

Helping a provider of online corporate training reach the right audiences in the right places.
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Software

A new site for a company that solves the problems of tomorrow.
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Software

A new site to experience IT transformation.
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Software

Getting the word out with a reimagined website experience.
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Cybersecurity

Building and scaling an outbound sales team to reduce churn, test strategies, and support long-term growth.
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Cybersecurity

Boosting pipeline and ROI with demandDrive as a sales development partner.

Let’s discuss your growth goals

Results like this don’t come from a single tactic. They’re built by aligning sales, marketing, and operations around the full funnel to drive real, repeatable growth.

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