5 Ways To Leverage Video In Sales That Could Immediately Grow Revenue

March 28, 2023

5 Ways To Leverage Video In Sales That Could Immediately Grow Revenue

Guest post by the team at veed.io

screenshot of veed.io platform

Sales and marketing often feel like a numbers game – you have to connect with a large number of people to get the right ones interested in your product or service.

It is also a battle of visibility and engagement, a battle of popularity, and a battle of trends. One tactic that can help break through the noise and give you an advantage is video.

A lot has been said about the power of video and how it can help you build an audience, connect with your customers on a more personal level, and increase conversions. But what if you’re not using it for social media? What if you’re just using it for sales? How can video grow your revenue?

Here are five ways you can leverage video in sales that can help you grow your revenue:

Create Videos For Every Stage of the Buying Cycle

Every buyer is different, and they will go through a variety of stages before making a purchase. The first step in creating videos for each stage of the buying cycle is to figure out where your customer lives. You want to create content that speaks directly to them, answers their questions, and addresses their needs. If you don’t know what those are, then you need to use a video editor for you to be able to make a good-quality video. A good place to start is by looking at your customer feedback data or conducting surveys so you can better understand their pain points and goals with your product or service.

Once you know where your buyers are in their journey, start creating content that speaks directly to them. For example, if you’re selling website lead capture software, then the first stage might be ‘awareness’. This is when potential customers don’t know much about what you do but have an interest in learning more. In this stage of the buying cycle, your goal should be to educate people on the value of capturing website visitor information and why it’s important for them to get started today.

The second stage is ‘consideration’. This is when customers have decided they’re ready to make a change but need more information before making a purchase. At this point in the buying cycle, your goal should be to provide content that helps them decide if your product or service meets their needs.

The third stage is ‘decision’. This is when customers have decided to make a purchase, but they want to know more about your product or service before buying. At this point in the buying cycle, your goal should be to provide content that answers common questions about the product or services and helps potential customers decide if you’re the best fit for them.

The fourth stage is ‘purchase’. This is when customers have decided to buy your product or service and want to know more about what they’re getting. At this point in the buying cycle, your goal should be to provide content that shows off your product or service in action and helps potential customers understand how it works.

The fifth stage is ‘repeat purchase’. This is when customers have decided to buy your product or service again, and they want to know more about why they should do so. In this case, your goal should be to provide content that shows them how their lives could improve if they continue doing business with you.

The sixth stage is ‘referral’. This is when customers want to tell other people about your product or service, and they need some help doing so. In this case, your goal should be to provide content that shows them how they can get the most out of their experience with you.

The seventh and final stage is ‘post-sale review’. This is when customers have decided not to buy from you again, and you want to know why—and what you could do differently next time around. In this case, your goal should be to provide content that shows them how their lives could improve if they continue doing business with you.

Personalize Your Videos and Content for Every Prospect

The key to personalizing your content is knowing who each prospect is and what each prospect wants. You can do this by creating a buyer persona that describes the average customer for each of your products or services. Other great ideas for personalizing your videos are adding memes and music – these should be equal parts entertaining and educational.

If you are not sure how to make memes, a meme generator can help you out. Most people can be more creative using this tool with a lot of available templates. Additionally, if you have no ideas how to add music to your videos, a music video maker is the best tool that you can use because it helps you choose a lot of music that will fit or suit the content of the videos.

A buyer persona will help you:

  • Know what they value

  • Understand their needs

  • Identify pain points that could be solved with your product or service

  • Better understand what makes them tick

  • Create content that appeals to their needs and interests

  • Avoid creating generic content that doesn’t connect with your audience

  • Create a compelling story that resonates with your prospects

With a buyer persona in mind, you can create content that speaks directly to your audience. This means providing content that is timely and relevant to their interests and needs.

This, in turn, will help you build trust and credibility with your audience. In other words, it’s a win-win situation for both you and them.

Put Your Videos to Work on Social Media

Once you have your video, it’s time to put it to work. The best way to do this is by sharing your videos on social media. In fact, most people learn about new products or services by seeing them shared in their feeds.

This is because social media allows you to reach a large audience with one post. And when it comes to video marketing, there’s no better way to take your business to the next level.

But how do you get started? It’s simple. Just follow these tips:

  1. If your company is local, post about events and updates on LinkedIn, Facebook, and Instagram.

  2. If your company sells products, create a “behind the scenes” video showing how they are made or what goes into making them. This can be used for both B2B and B2C companies.

  3. Use videos to explain your products and services. This will help your potential customers better understand what they can expect from working with you.

  4. Create a video that showcases the benefits of using your product or service. This is especially helpful if there are many similar options available on the market right now.

  5. Create a video that explains why your company is different from the rest.

  6. Create an explainer video to show off your product or service and its features.

  7. Create a video that shows your customers how to use your product or service. This can be especially helpful if it’s a complex item that has many features and benefits.

With all of the tips above, you can create a video that will help your customers understand what they can expect from your business. This can help generate more leads, build trust with potential customers and increase conversions.

Use Video in Cold Emails

Using video in your cold emails can help you stand out from the crowd and make a great first impression with prospects. It’s also a good way to show off your personality and get more responses from people who aren’t sure about what it would be like working with you.

There are a lot of reasons why you should use video in your cold emails, including:

  1. The subject line is more likely to stand out and get noticed.

  2. Your email will be more personalized and feel less salesy.

  3. You can show off your personality and make an instant connection with people who might not know anything about you yet.

  4. Your email will be more likely to get read and keep people engaged.

  5. You can make it seem like you’re talking directly to the reader instead of just sending an impersonal message.

  6. It’s a great way to build trust and rapport with the person on the other end.

  7. The more personal your email feels, the more likely it is that people will respond.

Incorporate Video into e-Blasts and Newsletters

One of the best and most effective ways to use video is to incorporate it in your newsletters – both on the company level and personal level. It easily conveys a message, builds trust and rapport with readers, and can be used to deliver information in a more entertaining way.

It’s an instant way to make your newsletters more engaging and interactive.

It allows you to offer something of value immediately without waiting for people to read through the entire email or newsletter.

In addition, video is one of the best ways to keep your audience engaged and interested. Video can be used in a wide variety of ways, such as:

  1. To offer valuable content, such as tips and advice.

  2. To showcase your product/service.

  3. As a way to introduce yourself or your team.

  4. As a way to share some fun facts about your brand.

  5. To promote an event.

  6. As part of an ongoing series.

  7. To show off testimonials.

  8. To announce new products.

  9. To highlight company accomplishments.

  10. As a way to showcase your expertise.

  11. To promote an offer or sale.

  12. To show how-to instructions.

It’s important to be strategic about what you share, how often you post, and the overall purpose of your video. You want to make sure that it’s relevant and valuable to your audience and supports your business goals.

Final Takeaways

It is crucial that companies start to realize the potential of video marketing because it represents a huge growth opportunity for them. It doesn’t matter if you are using video for sales or for customer experience specifically, but either way, more and more people are watching videos online every day.

As we move into a more global economy, the importance of a cohesive and robust sales process is becoming ever more critical. It’s more important than ever that salesperson can get their company message across in a variety of different and impactful ways. With video being used so heavily online and marketing experts calling it the wave of the future, sales teams may find that incorporating video into their approach to sales could be the boost they need to help them reach their goals this year.

aj alonzo

AJ Alonzo is the Head of Marketing at demandDrive. A former SDR turned marketing leader, he's made it his goal to develop resources for sales reps who are looking to level up and for managers who are looking for guidance. Outside of work you can find him trying to shoot under par at his local disc golf course, sipping on a bourbon on the rocks, or continuing his quest to be the very best like no one ever was.
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