Ask Lindsay Anything
October 1, 2021
I build revenue development functions for B2B companies. Ask me anything!
Hi 👋 I’m Lindsay Frey, President & Co-Founder of demandDrive. I started dD with my co-founder, Dan Paul, back in 2011.
Prior to that, I cut my teeth in B2B SaaS sales & management. That’s where I learned how to effectively build, manage, and grow a sales development function.
In my years doing this, I’ve noticed a few major trends:
- Buyers are evolving, and sales development has to evolve with it. You can’t just plug anyone in the role and see success. It’s much more nuanced than that.
- Success requires tight processes. If you want predictable results, you have to create and optimize the processes for obtaining those results.
- To that point, organizations that have a dedicated sales development leader are able to run tighter ships than those that don’t. Sales Development is no longer the “bridge” between sales & marketing – it’s becoming important enough to warrant its own department.
I’m looking forward to seeing what questions you ask and lending my insight & experience!
* This will be a recurring event, so scroll down to submit your questions and once we have enough we’ll run it back!
I’m happy to help with questions around:
- SDR management
- Best practices on recruiting & hiring new SDRs
- Training and onboarding tactics
- Sales and marketing alignment
- Incentive structure and compensation
Some Example Questions:
- How many leads should my SDRs be working every month?
- How do I hire the right SDR?
- How do I build an effective SDR playbook?
- Who should run the SDR team at my org?
Submit your question below and I’ll answer it during a video session!
Plus, I’ll direct you to any other resources that might help out.
Past Episodes
Episode 1
Episode 2
Let’s talk about your path to success
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