Helping Benefits Companies Drive Predictable Pipeline Revenue
Part healthcare, part human resources, all highly regulated. Health benefits companies are typically bureaucratic, heavily dependent on good timing, and thrive when you take a long-term approach to success.
We’ve helped hundreds of companies like…
Why do Health Benefits Companies Choose Us?
Benefits companies are heavily impacted by seasonality - mainly around open enrollment. Knowing that, we can toggle our outbound efforts and team size up or down depending on the time of year.
Because timing is so crucial in this space, nurturing target accounts is paramount to success. Adopting a long-term mindset (without abandoning short-term wins) allows our team to keep your brand relevant and top of mind within the accounts that matter the most.
We’ve worked with a number of benefits companies, so we know a thing or two about what it takes to succeed in this space. We’ve built outbound programs from scratch, worked with mature marketing teams, and even helpd a client launch their B2B motion.
Challenges Health Benefits Companies Face
The challenges health benefits companies usually face
A complicated network of brokers, providers, and payers.
Teams are forced to work around open enrollment.
Long and high frequency sales cycles.
Sales and marketing alignment is a must.
Industry Analysis: Health Benefits
Download our State of Sales Development data sheet to see how the Benefits industry compares to the other programs we support. We dive into analytics, some anecdotal data, and touch on the strategies that have proven effective for our reps.
Webinar: Effective GTM Strategies
We sit down with Adrienne Chen of Noted Marketing to talk about what pitfalls to avoid when building a GTM strategy in the healthcare space, and how to set their teams up for long-term success.
Sales and Marketing Leaders Love the demandDrive Experience
“demandDrive should be the top choice for any tech company looking for an outsourced lead Generation service”
VP of sales
“It was the custom approach to our data needs that really set demandDrive apart. They are consistently one of our top-performing lead channels”
Integrated Demand Gen Lead
"demandDrive is our secret weapon. Their telequalification program makes a big impact. More importantly, it has significantly improved our ROI. We traded our content syndication spend to a much healthier price point and more traction on a per lead basis."
VP, Americas Marketing
“demandDrive has been a true sales partner. They deliver results and are an integral component of our sales organization.”
Bonnie Brady Lucia
VP of Marketing