Helping Healthcare Technology Companies Drive Predictable Pipeline Revenue
Working with complex organizational structures and long, complicated sales cycles isn’t easy. But when you set proper expectations and focus on nurturing prospects over an extended period of time, results will follow.
We’ve helped hundreds of companies like…
Why do Health Tech Companies Choose Us?
Prospecting into the healthcare space means dealing with large networks of health plans, hospitals, and health systems. Because of that, outreach needs to be relevant and personal for a wide range of stakeholders. Reps need to effectively research, map, and penetrate accounts to see success - traditional “cold calling” won’t work in this space.
Your prospect’s first priority is to their patients, and that needs to be reflected in the content and frequency of your messaging. Adopting a long-term mindset (without abandoning short-term wins) allows our team to keep your brand relevant and top of mind within the accounts that matter the most.
Recognizing industry-specific terminology (like payers/providers, lives covered, number of beds, etc.), navigating regulatory and compliance issues, and recognizing the ideal time to prospect are tough hurdles for new reps to overcome. Thankfully, we’ve done this dozens of times and have the institutional knowledge to hit the ground running.
Challenges Health Tech Companies Face
The challenges health tech companies usually face
Large and complex organizational structures
Long and complicated sales cycles
Regulatory and compliance issues
Heavy market saturation
Industry Analysis: Healthcare
Download our State of Sales Development data sheet to see how the Healthcare industry compares to the other programs we support. We dive into analytics, some anecdotal data, and touch on the strategies that have proven effective for our reps.
Webinar: Effective GTM Strategies
We sit down with Adrienne Chen of Noted Marketing to talk about what pitfalls to avoid when building a GTM strategy in the healthcare space, and how to set their teams up for long-term success.
Sales and Marketing Leaders Love the demandDrive Experience
“demandDrive should be the top choice for any tech company looking for an outsourced lead Generation service”
VP of sales
“It was the custom approach to our data needs that really set demandDrive apart. They are consistently one of our top-performing lead channels”
Integrated Demand Gen Lead
"demandDrive is our secret weapon. Their telequalification program makes a big impact. More importantly, it has significantly improved our ROI. We traded our content syndication spend to a much healthier price point and more traction on a per lead basis."
VP, Americas Marketing
“demandDrive has been a true sales partner. They deliver results and are an integral component of our sales organization.”
Bonnie Brady Lucia
VP of Marketing