Commission Breath

Opt In | Ep. 6

As a prospect, it’s easy to notice the difference between when an SDR is actually listening to you vs. pretending to listen to you.

When an SDR is so focused on setting a meeting to get paid they ignore any objection they hear…you can almost smell it on their breath through the phone…

…that’s what we call Commission Breath, and it is rank.

Buyers are increasingly more skeptical and educated, and it’s the SDRs responsibility to do the right research to make sure whatever they’re calling about is relevant to the prospect.

Whether it’s misaligned incentives, desperate SDRs, or something else, when a rep only cares about commission it’s impossible to hide.

Making sure SDRs feel their work is valid through the rejections is extremely important in developing good habits so that each lead and pipeline prospect is beneficial to both the SDR and the company you are calling for.

Opt In to taking a commission breath mint and genuinely listening to your prospects.