Attention To Detail

Opt In | Ep. 51

Part of your job as an SDR is to carve out space inside your prospect’s brains for your name, brand, and value. That way, when they’re actively looking for a solution, you’re top of mind.

Carving out that space requires:

🧠 A long-term mindset

👍 Social nurturing skills

👂 Active listening skills

✅ Credibility

🧑‍⚖️ Authority

🔍 And above all else, attention to detail.

Carving out that space is really hard to do and really easy to lose. And reps lose it all the time if their messaging is disjointed, their emails are full of grammatical errors, they don’t listen to what the prospect needs, they lie, they take too long between outreach…

(we could keep going, but we’ll cap the number of examples at 5)

Your prospects can tell when you start “going through the motions” and that detail is lost. And when that detail is lost, it gives the impression you don’t care. And if you don’t care, why should the prospect care? And if the prospect doesn’t care…

Sales development is a different game nowadays. You win by sharing value and making deposits in the short run, cashing out in the long run, and staying on top of each prospect in a personal & relevant fashion in the interim.

Is it a lot? Yes. But that’s what it takes so see long-term, sustainable success these days.

Opt In to making attention to detail a key pillar in your SDR strategy!