Cold Call Openers

Opt In | Ep. 26

Stop us if you’ve heard this one before:

“Can I have 27 seconds of your time to tell you why I called?”

“This is a cold call. Wanna roll the dice?”

“I know I called you out of the blue…”

Knowing what to say when a prospect picks up your call is crucial. You have a very limited amount of time to tell them who you are, what you do, and why you’re calling before they make a pivotal decision: are you worth my time?

A lot of reps have taken to using pattern interrupts and injecting humor into the start of a call. Some plow right on with a pitch. Most have their own unique style.

In today’s Opt In, Alex and AJ talk about the pitfalls around some common cold call openers.

They cover what to avoid, how to practice, and what “good” looks like (hint: it’s very subjective).

Opt In to opening your cold calls with comfort, not fads!