Knowing When to Give Up

Opt In | Ep. 9

At what point do you look at a prospect and think:

“This person will NEVER get back to me. Might as well kick them to marketing…”

20 touches? 40 touches? NEVER?!

It can be hard to let go of a target account, sure.

But what about a less “exciting” lead?

Is the opportunity cost of prospecting that lead worth the time you could be spending with target accounts? Or net new prospects?

Alex Ellison and 🏁 ☀ AJ Alonzo weigh in on the opportunity cost of keeping a prospect in your cadence, and when you should throw in the towel.

Opt In to knowing when to give up on prospects and maximize your efficiency.