Misusing Social Channels
Opt In | Ep. 7
“There are channels where the main goal is to learn and grow, and you’re using it to sell. Don’t do that.”
SDRs shouldn’t use the wrong types of social channels to try and pitch their product or service. We know that LinkedIn seems like the best place to close some deals, but in reality, this is just the place to start conversations – not end them.
The world is full of people wanting to pitch products all day every day, but you need to take the time to build trust with everyone you connect with.
You will find a much higher rate of success if you use each channel properly without cutting corners.
Opt In to putting in the legwork and building connections before pitching.
SDRs shouldn’t use the wrong types of social channels to try and pitch their product or service. We know that LinkedIn seems like the best place to close some deals, but in reality, this is just the place to start conversations – not end them.
Key Takeaways
The world is full of people wanting to pitch products all day every day, but you need to take the time to build trust with everyone you connect with.
Other Episodes
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Eps. 62 • 12 min