The Power of Conversation Intelligence
Opt In | Ep. 36
How Layering AI On Your Call Recordings Can Help More Than Just Your Sales Team
At this point, call recording software has moved from the “nice to have” into the “need to have” bucket.
But not for the reasons you think.
Yes, recording conversations and listening back to them as an SDR or AE have tremendous benefits.
Tom Slocum said it best – you have to review your game tape:
You can identify self-coaching opportunities, see where your messaging falls short, and uncover market intelligence trends (among many things).
The insight and sentiment you can pull from these conversations is gold. But it’s just the tip of the iceberg.
That data can impact more than just your situation – it can make a positive impact on your organization holistically.
Outside of helping your sales team, conversation intelligence helps:
🎯 Product teams gather feature requests, update development needs, and better understand the competitive landscape.
💡 Marketers hear how their messaging & content resonates with potential buyers and what potential changes to make.
🚣 Leaders create alignment within the organization and get everyone to row the boat in the same direction.
Nishit Asnani summed it up pretty well:
And we’re not just saying that because he was our onDemand Webinar guest 😅
He joined AJ to talk about some of the lower layers of that iceberg. How and where call recordings can make an impact on capturing market intelligence, building effective feedback loops, and aligning revenue-generating departments towards a common goal.
The best way to learn about this is to watch the recording, but if you’re looking for an abbreviated learning experience we’ve got you covered:
You can identify self-coaching opportunities, see where your messaging falls short, and uncover market intelligence trends (among many things).
The insight and sentiment you can pull from these conversations is gold. But it’s just the tip of the iceberg.
That data can impact more than just your situation – it can make a positive impact on your organization holistically.
Key Takeaways
Let’s reiterate that main takeaway with a direct quote:
That final part – about aligning around what prospects care about and where the market is heading – really highlights the value of conversation intelligence.
Sales, marketing, product, leadership…they all have the same goal – drive revenue. But more often than not, they do it separately from one another.
Marketing targets companies that aren’t in market, or don’t have an obvious use case for your product. Sales uses messaging that used to resonate with buyers but now lacks relevance. Product tweaks and highlights features that add curb appeal, but don’t address customers’ needs. And leadership continues to push forward with their vision sans input from other teams.
That’s obviously a dire (and mostly satirical) scenario, but in some cases, it’s not all that far from the truth. When you have multiple teams rowing the same boat in different directions, it can be hard to progress forwards.
Conversation intelligence can supply the insight and direction you need to get your team to row that boat in the same direction.
Better yet – in the direction that your buyers want you to row.
Have you opted in to leverage conversation intelligence across your organization? Or is sales hoarding all of that gold for themselves?
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