5 Questions with Joe Latchaw

SDRs and managers alike often fall prey to the idea of the ‘silver bullet.’ A message so perfect that prospects can’t help but respond.

Let’s rip that band-aid off right now – there is no perfect email. There is no perfect voicemail. There is no perfect message.

Done is better than perfect. And more often than not, the strive for ‘perfect’ holds a lot of teams back.

OK…now what?

How can you stand out as an SDR? What processes can you adopt to regularly hit quota? What skills can you build to replace that chase for a silver bullet?

From persona development to research best practices to hyper-flexibility, Joe Latchaw joins the UNSUBSCRIBE team to talk about the alternatives to ‘silver bullet’ messaging.

❌ Silver bullets don’t exist: The idea of a perfect message or tool that can solve all your sales problems is a myth.

 Avoid falling in love with perfection: Don’t get caught up in chasing the perfect message or tool. Instead, focus on the basics of sales and use a variety of techniques to drive results.

 Collaboration is key: Share what works with others and get input on your ideas.

 The phone is still powerful: Don’t underestimate the power of picking up the phone and talking to prospects.

 Embrace a mix of strategies: Don’t put all your eggs in one basket. A combination of proven and innovative methods will lead to the best results.