5 Questions with Nishit Asnani

At any given time, 98% of your audience is “out of market.” That means even if you find the right person and deliver the right message, they won’t always be ready to take next steps.

And that means pipeline management is that much more important. Knowing what buttons to push and levers to pull when the timing is right can make or break an SDRs comp.

Realistically, the biggest impact SDRs can have on the business (from an outbound perspective) is pushing prospects from their personal pipeline (as we call it, the ISQL) into the company’s pipeline (aka, a sales opportunity).

The more efficient they are at that process, the better.

Be it through productivity hacks, building compelling nurture campaigns, or leveraging sales technology, your SDRs can (and should) methodically convert their prospects into pipeline, and pipeline into sales opportunities.

We grabbed Nishit Asnani to talk about the technology portion of that equation. What insight can these tools derive? Can they help reps pull more relevant information on their prospects? What can they do during and after the conversation to help move prospects down the funnel?

Let’s find out.

Realistically, the biggest impact SDRs can have on the business (from an outbound perspective) is pushing prospects from their personal pipeline (as we call it, the ISQL) into the company’s pipeline (aka, a sales opportunity).