Ollie Whitfield, Product Marketing Manager @ VanillaSoft, sits down with the UNSUBSCRIBE team to talk about cold email.

Email send rates are at all-time highs. Engagement rates are at all-time lows. And while we can attribute that to a bigger and more systemic issue, we can also attribute it to poor email processes and best practices.

We know that not every template or subject line will make sense for every industry or vertical, but there are things that SDRs can control across the board to help improve deliverability and engagement.

Ollie dove into a ton of data on cold emails, and he was able to pull out some great metrics and best practices. We start by looking at this on a high level, and then we dive into some granular details to help you write better cold emails.