Opt In | Ep. 24

Ron Popeil would be terrible at writing sales cadences

The last thing you want to do is “set it and forget it.” Cadences are at their best when you view them as dynamic.

Why?

• What works this month might not work next month. Preferences change. Trends come and go. Industries shift. You have to stay on top of these things.
• There are no silver bullets in sales. You can always tweak your cadence’s content and/or frequency and see how it impacts engagement.
• Not every account is prioritized equally. Think of their tiers as measures of effort – low tier = low effort, high tier = high effort.

Think about that last point ⬆️ like this:

❌ Would you send your basic 14-step cadence to a high-priority target account?

✅ Or…would you break that cadence and change up the type of content and frequency at which you send it?

Most people would change it. You want to exert the most effort on the accounts that move the needle the most.

It’s a matter of knowing when and how to change it up to get the most out of your customization efforts. And that’s what AJ and Alex talk about.

Opt In to understanding how and why dynamic cadences are so important for your sales efforts.

It’s a matter of knowing when and how to change it up to get the most out of your customization efforts. And that’s what AJ and Alex talk about.

Opt In to understanding how and why dynamic cadences are so important for your sales efforts.