A refined web presence for a leader in family business advising

The Solution

Consolidating thought leadership into a scalable library

As advisors, the BanyanGlobal team has a wealth thought leaders who regularly contributed blog posts, articles, case studies, podcasts, videos, and infographics. Heck, they’ve even published an entire book on running a successful family enterprise. The challenge, however, was to streamline and consolidate all this content—previously dispersed across two separate domains—into one cohesive, navigable library. 

Our solution was to create an all-encompassing and scalable digital library that not only housed their existing content but was also designed to accommodate ongoing publications. This streamlined interface enhances the user experience, encouraging deeper engagement and exploration of BanyanGlobal’s website. 

Intuitive content management for long-term success

BanyanGlobal needed a website that could power their continued success well into the future—and that meant being able to independently manage and evolve their site for years to come.

By building their new WordPress site using the Gutenberg visual builder, we equipped the BaynanGlobal team with a user-friendly, flexible, easy-to-edit backend that simplifies the process of updating and maintaining the content. The intuitive nature of this CMS allowed them to effortlessly add, adjust, and restructure website content, making it an ideal solution for a dynamic, forward-thinking organization without a depth of coding expertise. That way, the site could continue to serve their evolving needs without requiring technical expertise every time.