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G2 Capital Advisors

G2 Capital Advisors dramatically lowers LinkedIn CPL while reaching a high-value C-suite audience

G2 Capital Advisors partnered with demandDrive to enhance their LinkedIn advertising performance, delivering qualified leads from hard-to-reach C-Suite executives. In only six months, the program reduced CPL by 24% while maintaining consistent lead quality in a challenging audience.

How we helped

Industry

Key Market

North America

Growth Stage

Enterprise

Program Results

$174
Avg Cost per Lead
24.3%
Decrease in CPL
16%
Decrease in CPA/CPCV

overview

Who is G2 Capital?

G2 Capital Advisors is a leading investment banking firm that provides advisory services to business owners and stakeholders navigating change. With deep sector-specific expertise and a hands-on approach, G2 delivers strategic services across mergers and acquisitions, restructuring, and growth strategy to help clients achieve transformational outcomes.

The Challenge

G2 Capital Advisors needed to generate qualified leads from one of the most highly competitive audiences on LinkedIn: C-suite executives and business owners across multiple industries. Existing campaigns delivered inconsistent results and experienced rising costs, making it difficult to scale efforts or justify further investment in paid media.

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The solution

What we did

Smart targeting at scale
We developed LinkedIn Conversation Ad campaigns tailored to G2’s key industries, focusing exclusively on C-suite executives and business owners. We worked with G2 to narrow the audience and target specific businesses and executive-level roles, making sure each impression reached the right audience.

LinkedIn messaging interface displaying a professional's conversation and profile photo with options to respond or learn more.
G2 Capital Advisors form for client information submission related to transportation and logistics acquisition services.

Message clarity that converts
Each campaign was built around the needs and unique priorities of decision-makers, using messaging aligned with G2’s values and operational approach. Messaging and visuals were tested and refined for performance, resulting in consistent lead quality while increasing efficiency and reducing cost across all stages of the funnel.

program results

How we made an impact

  • $174 Average cost per lead after six months. Down from $230 per lead.
  • 24.3% Decrease in CPL compared to prior campaigns, with no drop in lead quality.
  • 16% Reduction in Cost per Conversion, Year-over-Year.

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