Gravyty
Gravyty drives massive lead growth at scale while improving efficiency
Gravyty needed to improve performance from its paid media efforts while preparing to scale spend across its portfolio. demandDrive stepped in to rebuild the entire campaign structure, improve targeting, and optimize for outcomes that mattered most, resulting in a 20% drop in cost per lead within the first month, followed by rapid and sustainable growth at scale.
How we helped
Industries
Key Market
North America
Growth Stage
Enterprise
Program Results
The solution
What we did
demandDrive worked closely with Gravyty to transform their digital strategy across every major performance channel. We rebuilt paid advertising campaigns from the ground up and launched an omni-channel approach that improved audience targeting and increased conversions across search and social.
We also implemented a new content strategy focused on capturing non-branded, solutions-first keywords and driving organic traffic. To support accurate decision-making, we delivered a comprehensive tracking audit and built a real-time performance dashboard. Finally, we used A/B testing to identify any potential friction points and improve conversion rates across different user personas.
Beyond the planning and execution of technical improvements, we served as a strategic partner and as an extension of the Gravyty marketing team. We provided ongoing insights, guidance, and hands-on support across the full range of core marketing channels, along with the flexibility to expand into new areas as the market changes. Every aspect of the work was closely aligned to Gravyty’s long-term goals, giving Gravyty the clarity they needed to make informed decisions and scale intelligently.
program results
How we made an impact
- 20% decrease in cost per lead in the first month
- 714% increase in lead volume while scaling spend by 693%
- 2.6% improvement in cost per lead even at 7x spend
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