Gravyty

Gravyty drives massive lead growth at scale while improving efficiency

Gravyty needed to improve performance from its paid media efforts while preparing to scale spend across its portfolio. demandDrive stepped in to rebuild the entire campaign structure, improve targeting, and optimize for outcomes that mattered most, resulting in a 20% drop in cost per lead within the first month, followed by rapid and sustainable growth at scale.

Key Market

North America

Growth Stage

Enterprise

Program Results

20%
Decrese in CPL during first month
714%
Increase in lead volume
2.6%
Reduction in CPL at 7X spend

overview

Who is Gravyty?

Gravyty is a leading provider of AI-powered engagement tools for alumni organizations, educational institutions, and nonprofits. Their fully unified platform helps advancement, engagement, admissions, and student services teams drive deeper relationships, streamline outreach, and create lifelong community engagement. Gravyty’s services are used by colleges, universities, and other mission-driven organizations looking to improve enrollment, boost retention, and drive improved donations through smarter communication.

The Challenge

Gravyty initially contacted demandDrive to help identify technical and performance issues impacting their website. As we worked with their team to dive into analytics, tracking, and UX, it became clear they faced challenges that extended far beyond the site itself. Paid media performance had plateaued, non-branded search visibility was limited, and tracking lacked the precision it needed to support informed, strategic growth.

Gravyty needed a partner to rethink their digital marketing approach, drive qualified growth, and create a scalable foundation across all channels

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The solution

What we did

demandDrive worked closely with Gravyty to transform their digital strategy across every major performance channel. We rebuilt paid advertising campaigns from the ground up and launched an omni-channel approach that improved audience targeting and increased conversions across search and social.

We also implemented a new content strategy focused on capturing non-branded, solutions-first keywords and driving organic traffic. To support accurate decision-making, we delivered a comprehensive tracking audit and built a real-time performance dashboard. Finally, we used A/B testing to identify any potential friction points and improve conversion rates across different user personas.

Three digital posters promoting AI, alumni engagement, and team efficiency with colorful graphics and text on a teal background.
Bar chart displaying Q1 to Q5 MQL and conversion data, along with platform performance and media strategy overview text.

Beyond the planning and execution of technical improvements, we served as a strategic partner and as an extension of the Gravyty marketing team. We provided ongoing insights, guidance, and hands-on support across the full range of core marketing channels, along with the flexibility to expand into new areas as the market changes. Every aspect of the work was closely aligned to Gravyty’s long-term goals, giving Gravyty the clarity they needed to make informed decisions and scale intelligently.

program results

How we made an impact

  • 20% decrease in cost per lead in the first month
  • 714% increase in lead volume while scaling spend by 693%
  • 2.6% improvement in cost per lead even at 7x spend

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