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The Lee Company

The Lee Company drives down CPL and MQL costs while scaling spend with demandDrive

The Lee Company partnered with demandDrive to refine and optimize their paid media strategy, conversion pathways, and campaign performance. This resulted in a 61% reduction in CPL, cutting cost per MQL by 70%, and enabling scaled investment across platforms even amid rising CPCs.

How we helped

Industry

Key Market

Global

Growth Stage

Enterprise

Program Results

61%
Reduction in Cost-per-Lead
70%
Reduction in Cost of MQLs
3x
More Efficient CPC than Industry Average

overview

Who is The Lee Company?

For over 75 years, The Lee Company has been solving some of the world’s most complex fluid control challenges in the most demanding environments. Their high-precision components are trusted in industries where there’s zero margin for error, including aerospace, automotive, medical, and industrial systems.

With a reputation for unquestioned engineering expertise and innovation, The Lee Company leads in miniature, high-performance technology for customers around the globe.

The Challenge

The Lee Company needed to lower customer acquisition costs and drive more qualified leads in an extremely competitive B2B market. Rising CPCs across search and growing pressure to scale campaigns without sacrificing efficiency made it clear their paid media strategy needed a fresh, optimized approach.

At the same time, outdated landing page experiences were limiting conversion potential, making it harder to turn ad traffic into actionable MQLs for their sales team.

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The solution

What we did

demandDrive overhauled The Lee Company’s paid media strategy to lower costs while driving more qualified leads. This included refining audience targeting, improving bidding strategies, and testing new creative approaches to maximize engagement across platforms.

To address rising CPCs, we implemented a data-supported optimization approach that kept The Lee Company’s CPC growth to just 7%, three times more efficient than the 22% market average, preserving budget flexibility and ROI.

dashboard interface displaying executive summary with bar and line graphs for lead conversion rates from January to June 2023
Satellite in space with text "The most reliable fluid control in the galaxy" and logo of aerospace company.

At the same time, we worked to improve the conversion pathways by refining and updating landing page experiences. These changes improved the user journey and helped translate ad traffic into higher-value leads for the sales team.

This combination of precision campaign management and conversion-focused UX improvements positioned The Lee Company to scale spend confidently while keeping the spend as efficient as possible.

program results

How we made an impact

  • 61% reduction in CPL
  • 70% reduction in the cost per MQL
  • 3X more efficient CPC than the industry average over the same period

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