Opt In | Ep. 42

Don’t look for culture fits, look for culture adds.

Building a sales development team is hard enough. The moving pieces (your SDRs) are unique individuals that require different levels of attention, support, and encouragement.

You shouldn’t expect or want them to blend in with the existing culture of your team – you should want them to progress that culture and continue making it a great place to work, learn, and grow.

But you have to make that possible. And SDRs have to be proactive. Like Alex said…

You don’t have to like the people you work with, but you should feel obligated to get to know them.

It’s more than just happy hours, random coffees, and being active in your Slack/Teams channel.

It’s breaking out of your comfort zone, figuring out how you can best contribute to the team, and refusing to settle into the background.

Because if you don’t, the already difficult job of an SDR can become isolating. And that’s a recipe for disaster.

AJ and Alex touch on some tactical ideas for teams & individuals to create and evolve their culture. And keep scrolling for more tips from our culture & engagement symposium!

Opt in to being a social butterfly, not a suffering caterpillar.

Building a sales development team is hard enough. The moving pieces (your SDRs) are unique individuals that require different levels of attention, support, and encouragement.

You shouldn’t expect or want them to blend in with the existing culture of your team – you should want them to progress that culture and continue making it a great place to work, learn, and grow.