Opt In | Ep. 3

Imposter syndrome rears its ugly head in many ways. And for SDRs, that feeling of “lesser than” can manifest in bad practices.

One of the most common is a referral…let’s call it a ‘shortcut.’‘

“I reached out to your boss, and they directed me to you as the best person to talk with…”

If you’ve ever been on the receiving end of that email, you perk up real quick. If your boss wants you to look at something, you probably should!

It’s an almost surefire way of netting a meeting or at least getting a response.

Unless of course…it’s not true.

Fake referrals might open the door, but that same door slams shut pretty quickly when the prospect realizes they’ve been tricked into taking a meeting. We’ve said it before – don’t trick, intrigue.

Opt In to eliminate fake referrals and focus on helping your prospects.

Imposter syndrome rears its ugly head in many ways. And for SDRs, that feeling of “lesser than” can manifest in bad practices.

One of the most common is a referral…let’s call it a ‘shortcut.’‘