Opt In | Ep. 9

At what point do you look at a prospect and think:

“This person will NEVER get back to me. Might as well kick them to marketing…”

20 touches? 40 touches? NEVER?!

It can be hard to let go of a target account, sure.

But what about a less “exciting” lead?

Is the opportunity cost of prospecting that lead worth the time you could be spending with target accounts? Or net new prospects?

Alex Ellison and ☀ AJ Alonzo weigh in on the opportunity cost of keeping a prospect in your cadence, and when you should throw in the towel.

Opt In to knowing when to give up on prospects and maximize your efficiency.

It can be hard to let go of a target account, sure.

But what about a less “exciting” lead?

Is the opportunity cost of prospecting that lead worth the time you could be spending with target accounts? Or net new prospects?