Three Essential Factors

When it comes to developing your GTM strategy, adopting a ‘one size fits all’ mindset simply won’t cut it. The effectiveness of your sales and marketing teams hinges on a multitude of factors, including your industry, target audience, and Ideal Customer Profile (ICP), among many others.  

This is especially true in the healthcare technology space, where the market nuances force teams to adapt and pivot in ways that are unique to this industry.  

Fortunately, there’s no one better equipped to share the strategies necessary for success than Adrienne Chen.

Over the past six years, Adrienne and her team at Noted Marketing have helped health tech startups, pharmaceutical companies, and other healthcare organizations market and sell to providers, life sciences, payers, self-insured employers, and more.  

She and Lindsay Frey, Co-Founder and President of demandDrive, are teaming up to share the top 3 things that sales and marketing leaders need to know before building out their GTM strategy in the health tech space.

Whether you’re a health tech expert or just starting out, this is a session you won’t want to miss!

What You’ll Learn

Managers and Leaders will come out of this 30-minute session with an understanding of what pitfalls to avoid when building a GTM strategy in the health tech space, and how to set their teams up for long-term success.

Watch The Event Here:

FAQs

Is This Live? Nope! This is a pre-recorded event, so you can watch it anytime, anywhere.

Where Can I Send Follow-Up Questions? Feel free to get in touch with Adrienne on LinkedIn or email our marketing team.

Can I Get Involved? You sure can! If you want to be a guest on a future event, let us know by emailing our marketing team.

Any Additional Resources? You bet! Check them out below:

• Our Opt In dives deeper into avoiding GTM pitfalls and how you can build long-term pipeline
• Read our State of Sales Development pieces on the Healthcare and Benefits industries