Opt In | Ep. 4

Hello. *beep boop* This is [SDR] calling from [company]. How is your day *beep* going? *boop*

Ever been on the receiving end of a cold call like that? Where the SDR sounds like Ben Stein pitching a solution to dry eyes?

It’s hard to stay active, excited, and enthused when you have to make 50+ cold calls in a day. But it makes a HUGE difference in the outcome of your conversations.

Whether you’re talking about the newest AI features to help upgrade legacy systems (I almost fell asleep typing that) OR how you can drastically improve your prospect’s jobs, you have to sound excited.

Otherwise, you get tuned out. And when you get tuned out, even the most revolutionary system in the world can sound boring.

What can you do to give your prospecting that bump of energy?

Smile. If you put on a big cheesy grin at the start of your calls, you just sound different.

Do your research. Bring in your prospect’s interests/hobbies into the call. Kick the call off with something fun.

❗ Expect prospects to pick up. People can tell when you’re not prepared to have a conversation. Adopt the mindset that they will to prepare your tone for when they do.

Opt In to inject enthusiasm into your outreach and make your cold calling sessions “human-to-human” vs. “business-to-business.”

Opt In to inject enthusiasm into your outreach and make your cold calling sessions “human-to-human” vs. “business-to-business.”