Opt In | Ep. 25

In sales, your bottom-of-the-funnel metrics are directly influenced by top-of-the-funnel quality.

To keep your bottom-funnel metrics high, you need to fill the top of your funnel with high-quality leads.

Easier said than done.

Data quality is the bane of many an SDRs existence. From outdated lists to stale contact info to incorrect titles, reps are often expected to scrub data and run an outbound motion.

On one level, they’re well equipped to do the job. On the other, wouldn’t you rather they spend the bulk of their time prospecting instead of managing data?

It’s on leadership to ensure their reps are as productive as possible, but SDRs have some control here.

AJ and Alex dive into tactics like the Bucketing Methodology, an Account-First approach, and more in this episode of Opt In.

And like most things, time management seems to be at the center of it all.

Opt In to keeping a clean CRM – after all, a healthy funnel is a happy funnel. And happy funnels lead to happy sales teams

In sales, your bottom-of-the-funnel metrics are directly influenced by top-of-the-funnel quality.

To keep your bottom-funnel metrics high, you need to fill the top of your funnel with high-quality leads.