Opt In | Ep. 14

Your goal with nurture & pipeline accounts is to carve out more space in their brain for your name and brand.

And if you wait 6 months between engaging a prospect, that space in their brain will get smaller and smaller until…

POOF

They forget about you.

Then, it’s back to square one.

Instead of waiting until your agreed-upon follow-up date, you can keep the relationship with your prospect warm by sending them low-friction touchpoints.

Examples:

“Hey Alex, our marketing team produced this whitepaper on how teams can get ahead of the great talent migration. Figured it was worth a read.”

“Alex – we’re hosting a webinar on how to align your hiring practices with this modern sales environment.* Wanted to pass it along to you & your team!”

You’re not asking for another meeting or to push them on a demo, you’re acting as a resource to your prospects.

It boosts your credibility & authority and paints you as a consultant – not a pushy salesperson.

Opt In to keeping your prospects warm and nurturing your relationship.

* PS – we did actually produce this piece of content. The webinar happened in April of 2021, and we rounded up a lot of the insights in an eBook. Feel free to check them out!